Please feel free to scroll down and look at my final spreads and evaluations. I will upload pictures of my final printed and bounded magazine very soon, along with pictures from the exhibition.
Here are all the links and references to my research from the latest posts to the earliest posts on this blog.
Oh Comely Magazine
Little White Lies
Dazed and confused
Frozzen Magazine No.6.
The Evaluation Of My Final Major Project
Omni Magazine 2011
Describe the project
- Who is the target audience?
The target audience for my magazine is mainly female orientated however my magazine can cater for any lightminded person who is interesting in the world around them. My magazine talks to and gives profile of various artists who are at the top of today’s art and craft movements internationally. My magazine targets people and their quirks and celebrates alternative and indie scenes ranging from music, events, art and photography. The magazine also targets people with creative minds who enjoy getting their hands messy, as my magazine offers various step by step guides on how to make and use things.
- What is the intended message?
The intended message of my magazine is that not all magazines are about the celebrities, artificial lifestyles, weight loss and what money can buy. The official statement I put together for my editors welcome page is this, “Omni is a magazine that inspires people to create, explore and talk about new things, rather than follow trends and loose weight. It celebrates the world of quirks and craft by introducing those who are at the forefront of today’s art scene. We encourage creative thinking and for our readers to get in touch with their surroundings. We hope to offer them a rich source of inspiration and DIY step-by-step guides in every issue. “
- What format is your design e.g. advert, brochure, branding etc.
The format of my designs is a set of layouts bound into a magazine.
- Why does your choice of design outcome meet the requirements of target audience, client and message?
The choice of my design outcomes meet the requirements of the target audience and message by giving them a varied source of inspiration that is nicely designed with care and thought. I have used various colours, themes, images and topics to make my magazine interesting for the audience. I have thought about the design flow and what layouts work well with each other.
Describe what techniques you have used
- What new skills have you learnt?
I have learnt new skills on Adobe Indesign, Photoshop and Illustrator that give me the advantage of producing better layouts for my magazine spreads. I have also learnt new ways to critic my work as well as organisation skills when sticking to a time frame. I have thought about how to exhibit my work and what gives the most impact when an audience enter a room. This includes mounting work professionally on foam board and making 3d objects such as my deer head. I have also learnt how to lay out information graphics and turn them into something appealing to the eye.
- What techniques have you explored through your project
I have explored mind mapping and thumbnail techniques by trying to churn out as many ideas as possible. I have explored ways of blogging about new ideas and sharing ideas and research through social networking sites. I have experimented with new grids and layout techniques to help me achieve the best designs.
- What type of media and materials have you used and why? e.g. pencils, paint, macs, photography, packaging etc
I have produced a lot my magazine on the Macs due to the professional finish I want to achieve when it comes to printing something editorially based. However I have photographed images on my Nikon D60 to help illustrate my articles and the message I am trying to get across. I have also experimented with letter block printing, using different pressures to get different effects.
Describe the contextual research you have done
- Which designers and art movements have you researched?
In my magazine I have included five artists and one photographer because it is a creative orientated magazine. To include them in my magazine I had to do some background information as well as write or find any articles suitable for my magazine. To tick off my primary research I have even done some interviews with the artists I wanted to include. The artists I have included are Rob Ryan, John Dilnot, Julie Arkell, Kate Mcbride, Mike Perry, Ed Roth and Kate Pulley. These artists/designers come from a range of movements for example, the contempory craft movement, ceramics, instant film photography, street art and stencils.
In my research I looked at a range of indie, art, design magazines to help me find the “look” I was aiming for.
- What form has your research taken? e.g. websites, books, magazines, primary
My research was taken mostly from the Internet because as a class we were asked to blog, blogging at the moment is very popular and there is thousands of great inspirational blogs out there. I also found a lot of inspiration from the Behance Network, where designers share their portfolios.
I did look at magazines and books too, that I found around the house as well as in shops like WHSmiths and more special shops like Magma. These magazines ranged from Oh Comely, to Flux to Computer arts magazine. My dad also gave me some special grid and layout books to help me with my layouts thumbnails.
My primary research was mainly my interviews I did for my Kate Mcbride, John Dilnot and Break Your Socks articles. I made them answer a selection of set questions that was suitable for my magazine.
- How has this research influenced your project?
This research has influenced my project a lot, especially when looking at other people’s work and what had been done before. I guess it set the bar and made me work hard to design something in the highest standard I can achieve at my level.
- How have you linked your research to your own work?
I have linked all my research to my work. On my blog I have linked every single post that tells people where I got my information and research.
Describe the strengths and weaknesses in this project and how you could improve it
- What worked and what did not? Explain why
I think the blog worked really well when it came to researching however this did make me abandon my sketchbook slightly. This may be due to my bad organisation skills but I thought my devotion to both were slightly unbalanced.
I think I should have researched into my typography for my titles and my body text a bit more at the start. I feel that in some of my layouts the set range of typefaces I chose to use in my magazine didn’t work with certain topics. In the future I will research more versatile typefaces and methods of working with typography to help a magazine flow. By the time I had realised this it was time to start bringing my magazine together for print.
I feel that my deer head worked really well and the patterns I designed were really bright and fun to look at which is a good selling point for my magazine. However when it came to making my deer head for my exhibition, the wallpapering of my deer was abit rough and the fine details could be done again to make it look perfect. However this again could be down to me being a perfectionist.
- How have you developed your project from the beginning to the end?
I have developed my project by blogging and sketching out my ideas and research. I knew that I had an idea in my head; I just needed to collect a source of inspiration, articles and topics for my magazine. I did all this as the project progressed and I used group and peer critics to help me progress, develop and improve my work and ideas.
- What have you learnt by doing this assignment? How have you developed your knowledge and skills?
I have learnt a lot form this assignment, by developing my knowledge I have researched areas that I never knew existed. I have also broadened my knowledge of designing magazine spreads and pushing my abilities to come out with the best outcomes. I have developed my skills of time keeping, research and idea generating by taking part in blogging ideas, group critics and researching into ideas that are new and unfamiliar.
This is my front cover for Omni magazine.
The left section is the back and despite this is where alot of magazines put their main adverts, I have decided I didnt want to put any advertisments in my magzine.
Instead I put the issue number, the date, my blog site and the bar code on the back page. I have also stuck to the circle theme I have tried to keep going through my magazine. My masthead is even framed by a circle.
The right side is my front cover, where I have positioned John Dilnot’s bird box on the page as the main image. I thought the shape of the box was quite a stronge graphical shape. In my magazine I played around with transparent shapes and pastel colours, and I wanted to include this idea into my front cover by putting the main contents in a transparent box overlaying the bird box image. The Masthead also lays transparent over the image.
It is not your typical magazine cover, because I wanted to come away from what has been done before. I felt that I didnt want someones face on the front cover to help promote and sell my magazine.
I thought if I have something totally different, it would draw attention to itself by the help of just being different.
I carried on the circle theme inside and used it to headline the credits page of the magazine.
I am very influenced by Mike Perry and free hand drawing and I thought my pattern I placed on the left was a nice welcome to a DIY/arts and craft magazine. I also placed a drawing of a girl with a polaroid camera at the bottom to help link the page to my Kate Pulley article further on in the magazine.
The whole layout of the credits page is very simple because I wanted to break the reader in gently. I already have alot of information about how to make a pinole camera and a deer head futher on in the magazine, so I didnt want my magazine to be too text heavy.
I have kept to a simple colour scheme and a two collum grid to help list the people who have helped me or have their work in my magzine.
I have kept to a grey typeface to go with the delicate line drawing of the girls and the doodle on the left of the page.
This is my contents page for my magazine. This is quite influenced by Oh Comely magazine’s contents page however I have put my own slant on it by puting large numbers over the images to help draw the readers in.
The images are set out in a grid, and I decided to choose the most striking ones to help illustrate the overall feel and theme to my magazine. I also put my articles into groups and set them out into four seperate collums.
The groups are art, photography, music and craft.
I have used a lot of white negative space on this layout to help draw the readers in, again I didnt want to over complicate the layout with over crowding.
The big numbers I have placed over the images are set in the Bebas font I have used for other articles in magazine. I have also used Bebas as the font to set my page numbers in for the corners of every page.
This is my welome page to my magazine.
The main image is about mind mapping, I designed it for another brief but I thought the image fitted well to what my magazine is about and how I want my magazine to be a source for inspiration for creative and curious minds.
I also put a small article under my Editors portrait that I framed in a polaroid frame to link to the articles about the Impossible project and Kate Pulley. The article below the image is a simple welcome to the magazine and what to expect from this issue.
I think the pages flows really well as a spread because the mind map helps your eyes wonder from the left to the right because it is layed out in a right direction. So once you have read the mind map image your eyes wonde to the welcome article.
This is my first article of my magazine. It is a short profile of the craft artist Julie Arkell. I found a great selection of images of her and her work on a blog and I thought they would work great in my magazine due to the quirky vibrant colours. Here is the blog I found the images on.
Overall again it is quite a simple layout but it does flow well as a layout. I have set one image over the gutter to help link the pages both together. The colour scheme of all the images work well and match each picture, this makes your eyes work around the page from the green doll on the left page to the green hat on the top image to the green background of the portrait of Julie Arkell.
I chose this as the opening article because it isnt too text heavy and the photography is stronge and pleasant to look at.
I have kept to the typeface Times because I feel it works well with her quirky work and I wanted to make the layout look quite quaint.
Then I follow with an article about Rob Ryan and how he made it to the top.
I wanted to contrast the Julie Arkell layout with its bright and vibrant colour pallete to something more black and white. I still wanted to keep some colour in this layout so again I played around with the idea of contrasting colours and used a lime green to work along side the black and grey of the imagery.
To link both pages together I traced around some plants in Rob Ryans artwork in Adobe Illustrator and placed the vectors on the text page on the left.
I also wanted to contrast the typography in my layout by using a serif in this case Times as my body text and for my quotes I used a sans serif. I thought I needed a divide in typefaces to make my layouts more legible.
I got my article from http://www.ideastap.com/Magazine/knowledge/rob-ryan-interview